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About

Resume

PALM Mobile App

PALM Care Inc. is an early stage senior care tech startup based in Boston, MA. They were creating hardware + software caregiving solutions for Dementia patients and families.

During my internship, I collaborated with stakeholders and my product manager to define the PALM's branding and design key mobile app features like onboarding, health tracking, and geo-fencing.

PALM Care Inc. is an early stage senior care tech startup based in Boston, MA. They were creating hardware + software caregiving solutions for Dementia patients and families.

Team

1 Product Manager

1 Stakeholder

1 Product Manager

1 Stakeholder

Tools

Figma

Miro

Figma

Miro

Timeline

May 2023 -
July 2023

Deliverable

High fidelity prototype
Branding

Product Requirement Document

High fidelity prototype
Branding

Product Requirement Document

Background

Internship Timeline

Challenge 1

Research insights lacks alignment

I joined the project after PALM completed 25 user and expert interviews, which revealed five key insights and each suggesting a different design direction.

Safety Concerns

60% of dementia seniors wander off at some point, leading to family's concern.

Geo-fencing Alert

Communication Barriers

Senior’s struggle to communicate often lead to treatment delays.

Activity Monitoring

Coordination Challengess

Hard to align multiple caregivers/ family on care decisions.

Care Team

Lack of Community

Hard to find people who share the experience and get advice.

Community Forum

Access to Resource

Hard to access resources for dementia care even if there’s resources available.

Resource Hub

Solution 1

User Persona Narrows Down to Three main features

To align the team, I created 2 user personas from 25 interviews that clarified key pain points and narrowed design directions to 3 main features: Geo-fencing alert, Activity Monitoring, and Care Team.

Geo-fencing Alert

Activity Monitoring

Care Team

Competitor Research

Design Insights from Competitor Research

From competitor research (Fi, Jiobit, Oura, Boundary Care), I learned the importance of prioritized action buttons, clear navigation and modular layouts that simplify information, which guided my designs.

Design Decision #1

2 clicks max each feature

Since our target users are adults aged 55+, accessibility goes beyond color contrast—simplifying user flows and reducing clicks helps lower cognitive load, making the experience easier to navigate for seniors.

Design Decision #2

3-steps simple onboarding

We reduced onboarding steps to create a more efficient, senior-friendly experience with less cognitive load and fewer inputs. This approach is also more cost-effective, minimizing engineering effort.

Design Decision #3

Geo-fencing becomes the home page

Based on PM and user feedback, we made geo-fencing the home page because safety is the top priority for our primary user persona. Caregivers want immediate visibility into the senior’s location and quick alerts if they wander off. Prioritizing geo-fencing ensures peace of mind and fast access to critical information.

Design Decision #4

Weekly Report to Daily Report

Based on user feedback, users wanted to see patterns in the senior’s condition and activity rather than isolated daily updates. Switching to a weekly report provides a clearer view of trends and changes in behavior over time.

Impact

Cost less, faster access and more conversion

Comparing the final design with stakeholders' initial design plan, my final design...

Development cost

-12%

Onboarding Rate

+23%

Access time to any feature

-10s

Branding

Professional, simple, yet gentle

I designed a professional and welcoming interface that strikes a balance between professional and compassionate. The interface prominently features a soft baby blue color, which aligns with the brand's identity and conveys a sense of trust and warmth.